This course is designed to help you develop a solid understanding of the basic concepts and techniques that you will encounter as a practitioner in the web analytics field. In this course, you will expand their knowledge through games, videos, case studies, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. You will also learn how to plan and assess website business strategies using web analytics. In Module 2, you will explore reporting and dashboards as they relate to web analytics. You will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, you will learn how to conduct split and multivariate testing, and implement web analytics best practices.
Estimated length: 3.5 hrs
Access Time: 90 days
Our online courses allow you to invest in your career and personal interests anytime and anywhere. Courses are either stand-alone or may belong to a certificate. Please see the certificate section for more information. Access time to the course is listed above. If you require longer, you can request an extension; however, please note that doing so will incur additional fees. To request an extension, please contact the Continuing Education department at firstname.lastname@example.org, or 780-539-2975.
You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.