Marketing Automation (DMA02)
This course is designed to help you develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. In this course, you will expand your knowledge through games, videos, a case study, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include the key concepts, terms, and techniques used in marketing automation. The buying cycle and purchase funnel are described in detail, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. In Module 2, the single customer view is introduced as it relates to cultivating leads. The module then covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. Loyalty programs are discussed and methods for measuring their effectiveness. Finally, you will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.
Estimated length: 3.5 hrs
Access Time: 90 days
Our online courses allow you to invest in your career and personal interests anytime and anywhere. Courses are either stand-alone or may belong to a certificate. Please see the certificate section for more information. Access time to the course is listed above. If you require longer, you can request an extension; however, please note that doing so will incur additional fees. To request an extension, please contact the Continuing Education department at firstname.lastname@example.org, or 780-539-2975.
You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.